Paris, France

France is the 2nd largest e-commerce market in Europe with 41.8 million French people making purchases on the internet (numbers 2021 according to the Federation of e-commerce and Distance Selling). The Covid-19 triggered a huge increase in online purchasing in 2020, maintaining its levels in 2021.

82.7% of Paris Region internet users are e-buyers. The 200,100 active merchant websites in France are led by Amazon, Cdiscount, Fnac, E.Leclerc and Decathlon.

As concerns over the environment are growing, we observed a rise in the “shop local” movement (60% of buyers bought through a local website last year) and secondhand purchases (50% of buyers bought secondhand of refurbished item last year). In this context, we see retail companies taking actions to reduce their environmental footprint.

The RetailTech and E-Commerce ecosystem is rapidly growing in Paris Region with numerous startups covering all the value chain from store traffic acquisition to in-store user experience and after sales. This includes the unicorn Content  square for digital analytics, the payment solution Alma, the marketplace Back Market, and the logistic solution Cubyn.